Today, if you think to promote your business world widely the first thing strikes in your mind is to use online platform or go with digital marketing solution. For every business, marketing is one of the most important activity which helps in effectively and efficiently showcasing products in front of the targeted audience and convince them to avail your services.
In this technology driven world, marketing becomes digitalize and best known as Digital Marketing. People are widely using Digital Marketing techniques but still we find that many of them don’t familiar with the meaning and functioning of digital marketing.Thus, they are not able to effectively implement these techniques. Let’s first discuss the meaning of Digital Marketing.
What is Digital Marketing?
Digital marketing refers to the process of promoting brands and products using different electronic media like mobile phone over the Internet. At Ascent iQ, we have a team of highly qualified and experienced digital marketing professionals who effectively present your brand and products to the target audiences and gain their attention. Our aim is to promote your brand worldwide so that more people visit to your company’s website and connect to you. In Digital Marketing, digital media plays an important role as it refers to the digitalized content transmitted over the Internet. Some of the examples of digital media are digital images, digital video, digital audio, video games, web pages and websites etc.
Our Digital Marketing Services are given as follow:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing.
- Pay-per-click advertising (PPC)
- Social Media Marketing (SMM)
- Affiliate marketing
- Email marketing
Our digital marketing process includes the following activities
Visibility : In this step, we enhance the visibility of client’s website by effectively placing website content (like blog, articles on various offline and online channels, banner ads etc.) and information so that huge traffic can be generated and easy reach of customers.
Reaching to the Targeted Audience : The main objective of our digital marketing services is to be in easy reach of the targeted audience and indirectly convince them to avail our services.
Engagement : Here, we engage the targeted audience on your company website by presenting meaningful information about your products and services.
Lead Generation : After engaging targeted audience, we start generating leads for your website. Leads are categorized into types of people, one who only visit the website and another who visit and interested on availing your services.
Measurement : At this step, we provide complete details about the services we provided and also the success ratio or conversion ratio. Thus, anyone can easily measure our digital marketing services and their outcomes.
Retention : This is the last step of our digital marketing services where we efforts hard to get same customer back to your website, surf it and buying you services. This can be done by sending emailers and emails to update them about our new launches and services.
Benefits of our Digital Marketing Services:
- Highly visible solution
- Great customer engagement activities
- Easy global reach.
- Cost effective solution
- Highly Trackable and Measurable results
- Huge website traffic
- Large number of targeted audiences
- Higher Conversion Rate
Our Digital Marketing Services are given as follow:
Search Engine Optimization (SEO)
We optimize client’s website to generate organic quality traffic for your website and effectively yet efficiently place all website elements like content, images so that targeted audience can easily attract and connect with your business.
Social Media Marketing (SMM)
Our SMM services enable businesses to connect with huge number of targeted audiences, share their content, opinions, views, and encourage interaction with different groups and communities using Social Media channels such as Facebook, Twitter and more.
Our PPC solution offers an internet marketing model in which advertiser has to pay a certain fee for each click to their online advertisement.
We offer highly effective and result oriented affiliate marketing service. We follow an advertising model where a client pays compensation fee to third-party (we) publishers to generate traffic for the client’s products and services.
At Ascent, we have a team of qualified and experienced email marketing professionals that use email service to promote your brand and products world widely. Email marketing is one of the forms of Internet Marketing in which directly messages are sent to customers via email
Here, we create promotional videos that can be used to promote your products and services in front of the targeted audiences. Our professionals effectively and efficiently place each element in the video so that more people can connect to your brand and avail your services.
In digital marketing, content plays an important role to promote your brand. We follow a strategic marketing approach in which our professionals focus on creating and presenting more valuable, relevant, yet consistent content to attract huge number of targeted audiences and ensure greater profitability.
We manage your Google AdWords account and create advertisements to display these ads on Google yet its advertising network. Our experts largely focus on keywords used in the advertisement. We create highly attractive advertisements using relevant keywords so that advertisement can easily searchable in search engine and connect with targeted audiences.
Website promotion is the continue process in which each element of a website is closely observe and enhance for effectiveness. Content is the most powerful element of a website thus our processionals continuously improve it quality and use most relevant keywords so that more targeted audiences can connect with client’s brand and prove fruitful for their business. Website promotion includes several tasks like content promotion, infographics utilization, Search Engine Optimization, Social Media promotion, link building and much more.
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